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Luna

Luna — Unity-owned creative testing platform for mobile UA campaigns with playable ad builder and creative performance analytics.

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UK Active In-app Purchase Optimization

Our Verdict

Best for mobile apps with subscriptions. Luna offers custom pricing.

Pros

  • Mobile apps with subscriptions
  • Paywall A/B testing
  • Cross-platform entitlement management out of the box

Cons

  • Free apps without monetization
  • Web-only products
  • Revenue share or platform fees apply
Best for: Mobile Not for: Free apps without monetization

When to Use Luna

Good fit if you need

  • Mobile apps with subscriptions
  • Paywall A/B testing
  • Cross-platform IAP management

Not the best choice if

  • Free apps without monetization
  • Web-only products

Consider instead: subscription-billing

Works Well With

A amplitude A appsflyer

Lock-in Assessment

High 2/5
Lock-in Score
2/5

Pricing

Price wrong?

Luna Pricing

Pricing Model
custom
Free Tier
No
Entry Price
—
Enterprise Available
No
Transparency Score
—

Beta — estimates may differ from actual pricing

1,000
1001K10K100K1M

Estimated Monthly Cost

$25

Estimated Annual Cost

$300

Estimates are approximate and may not reflect current pricing. Always check the official pricing page.

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