AppsFlyer
AppsFlyer — Mobile attribution and marketing analytics platform with deterministic matching, deep links, and Privacy Sandbox support.
Our Verdict
Best for mobile apps with paid acquisition. AppsFlyer offers usage-based at $0.05-0.07/install (Growth). Moderate vendor lock-in.
Pros
- Mobile apps with paid acquisition
- Multi-channel campaign tracking
- Generous free tier for getting started
Cons
- Web-only products
- Organic-only growth strategy
- Complex billing model — costs can be hard to predict
When to Use AppsFlyer
Good fit if you need
- Mobile apps with paid acquisition
- Multi-channel campaign tracking
- SKAdNetwork/SKAN compliance
Not the best choice if
- Web-only products
- Organic-only growth strategy
Consider instead: product-analytics
Pricing
Price wrong?AppsFlyer Pricing
- Pricing Model
- usage
- Free Tier
- Yes
- Free Tier Limits
- Zero , 12K lifetime installs
- Entry Price
- $0.05-0.07/install (Growth)
- Enterprise Available
- Yes
- Billing Complexity
- High
- Transparency Score
- 4/5
Beta — estimates may differ from actual pricing
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Scale
Project Health
Health Score
4
1.7 years
423d
6
N/A
Apache-2.0
Last checked: 2026-04-16
Lock-in Assessment
Medium — attribution data tied to to AppsFlyer ecosystem
🔄 Thinking about migrating off AppsFlyer?
Get an AI-drafted migration plan + a copy-paste email to AppsFlyer support requesting a data export. Pick where you're moving to and tell us your context.
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