Amplitude

Amplitude — Product analytics platform for tracking user behavior with funnels, cohorts, and retention charts.

US Active Product Analytics High water mark pricing

Our Verdict

Best for enterprise product analytics with advanced cohorts. Amplitude offers freemium, paid from $61/mo (Plus). Moderate vendor lock-in.

Pros

Enterprise product analytics with advanced cohorts
warehouse-native mode (Snowflake/BigQuery)
Deep funnel and cohort analysis capabilities

Cons

Startup with <1K users — PostHog free tier is more generous
Want self-hosted — PostHog or Countly
Proprietary data formats add switching costs

Best for: Enterprise Not for: Startup with <1K users

When to Use Amplitude

Good fit if you need

Enterprise product analytics with advanced cohorts
Need warehouse-native mode (Snowflake/BigQuery)
Dedicated customer success team

Not the best choice if

Startup with <1K users — PostHog free tier is more generous
Want self-hosted — PostHog or Countly
Just need basic event tracking — Mixpanel is simpler

Consider instead: posthog, mixpanel

Works Well With

B bitrise

Pricing

Price wrong?

Amplitude Pricing

Pricing Model: freemium
Free Tier: Yes
Free Tier Limits: Starter free
Entry Price: $61/mo (Plus)
Enterprise Available: Yes
Billing Complexity: Medium
Transparency Score: 4/5

View pricing page →

Beta — estimates may differ from actual pricing

Users / MAU 1,000

1001K10K100K1M

Estimated Monthly Cost

$25

Estimated Annual Cost

$300

Estimates are approximate and may not reflect current pricing. Always check the official pricing page.

Scale

Customers

4,700+

Revenue

$347M (+16% YoY)

Project Health

Health Score

324 195

Bus Factor

Last Commit

14 days

Release Freq

86d

Open Issues

Issue Response

License

MIT

Last checked: 2026-04-16

Lock-in Assessment

Medium 3/5

Lock-in Score

3/5

Medium — proprietary data model, warehouse-native reduces lock-in

Data Portability: Warehouse export, API

API Compatibility: Proprietary

🔄 Thinking about migrating off Amplitude?

Get an AI-drafted migration plan + a copy-paste email to Amplitude support requesting a data export. Pick where you're moving to and tell us your context.

Extensions & MCP Servers

Official integrations from Amplitude in the catalog.

MCP

Amplitude

Official

Report incorrect data

Used in these stacks

Curated setups that include Amplitude.

Fitness & Wellness App Stack iOS Subscription App Stack Free Ad-Supported Mobile App Monetization Stack Social & Community Mobile App Infrastructure

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