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Yandex Mobile Ads

Yandex app monetization SDK for iOS and Android with banner, interstitial, native, and rewarded video formats.

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RU Est. 2015 Active Ad Monetization / Mediation

Our Verdict

Only makes sense for CIS-focused apps, geopolitical and payment risks outweigh gains elsewhere.

Pros

  • Strong Russian and CIS demand
  • Native, rewarded, interstitial all supported
  • Solid iOS and Android SDK quality

Cons

  • Geopolitical risk around Russian ad tech
  • Weak demand outside CIS market
  • Compliance and payout concerns post-sanctions
Best for: Apps with significant Russian, Belarusian, or Central Asian audiences. Not for: Western apps due to sanctions, compliance and payout complications.

When to Use Yandex Mobile Ads

Good fit if you need

  • Banner, interstitial, and rewarded video monetization for iOS/Android
  • Native ad format integration for Russian-market mobile apps
  • Supplementing AdMob revenue with Yandex demand for CIS markets

Lock-in Assessment

Medium 3/5
Lock-in Score
3/5

Yandex Mobile Ads Pricing

Pricing Model
free
Free Tier
Yes
Entry Price
Enterprise Available
No
Transparency Score

Beta — estimates may differ from actual pricing

1,000
1001K10K100K1M

Estimated Monthly Cost

$25

Estimated Annual Cost

$300

Estimates are approximate and may not reflect current pricing. Always check the official pricing page.

Community Discussion

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