WorkMagic
Automated incrementality testing platform combining geo-based experiments, multi-touch attribution and MMM for DTC brands.
Our Verdict
Promising all-in-one measurement bundle for DTC, but buyers should still validate against specialist MMM and MTA.
Pros
- Bundled geo experiments, MTA and MMM for DTC
- Automates incrementality testing end-to-end
- Faster onboarding than stitching three vendors
- Pricing accessible to growing DTC brands
Cons
- Young platform with thin public case studies
- Depth of each pillar lags specialists
- Not a mobile-app MMP in SKAN terms
- Methodology transparency still maturing
When to Use WorkMagic
Good fit if you need
- Geo-based incrementality experiments for DTC brand media
- Combining MMM with multi-touch attribution for ad budgets
- Measuring true campaign lift without last-click attribution
Pricing
Price wrong?WorkMagic Pricing
- Pricing Model
- subscription
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
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