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Start.io

Mobile SDK-based ad platform (formerly StartApp) for app monetization and audience intelligence.

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US Est. 2010 Active Ad Monetization / Mediation

Our Verdict

Legacy mobile ad player still alive, useful as secondary fill but not a primary monetization engine.

Pros

  • Long-running mobile SDK with broad integration
  • Audience intelligence data is unique
  • Handles monetization and UA together

Cons

  • StartApp brand legacy carries quality baggage
  • eCPMs trail tier-1 networks
  • Modernization has been slow
Best for: Apps wanting additional waterfall fill, especially in tier-2 and tier-3 geos. Not for: Premium publishers who care about brand-safe tier-1 demand quality.

When to Use Start.io

Good fit if you need

  • In-app ad monetization for Android and iOS developers
  • Audience intelligence and behavioral segmentation for UA
  • StartApp SDK integration for app monetization campaigns

Start.io Pricing

Pricing Model
usage
Free Tier
Yes
Entry Price
β€”
Enterprise Available
No
Transparency Score
β€”

Beta β€” estimates may differ from actual pricing

1,000
1001K10K100K1M
10,000
1K10K100K1M10M

Estimated Monthly Cost

$25

Estimated Annual Cost

$300

Estimates are approximate and may not reflect current pricing. Always check the official pricing page.

Lock-in Assessment

Medium 3/5
Lock-in Score
3/5

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