Smadex
AI-powered mobile DSP for user acquisition, CTV, and retargeting campaigns with machine-learning bidding algorithms.
Our Verdict
Respectable mid-tier DSP crossing mobile and CTV, but not the scale leader in either.
Pros
- AI bidding across UA, CTV and retargeting
- Part of Entravision gives enterprise backing
- Transparent reporting approach
Cons
- Scale still smaller than top-tier DSPs
- CTV capabilities newer than mobile
- Self-serve tooling limited
Best for: Mid-market advertisers running combined mobile and CTV performance campaigns.
Not for: Brands needing maximum scale or top-of-market CTV measurement sophistication.
When to Use Smadex
Good fit if you need
- ML-powered app user acquisition on iOS with SKAdNetwork
- CTV and mobile retargeting campaigns via AI bidding
- Scaling Android UA with programmatic ML optimization
Lock-in Assessment
High 2/5
Lock-in Score 2/5
Pricing
Price wrong?Smadex Pricing
- Pricing Model
- custom
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
1,000
1001K10K100K1M
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
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