Recast
Bayesian marketing mix modeling platform for rigorous, statistically sound marketing performance insights.
Our Verdict
Gold-standard modern MMM for analytically serious teams, but sits above, not inside, your MMP stack.
Pros
- Fully Bayesian MMM with uncertainty quantified
- Methodology transparent and defensible
- Strong fit for data-literate growth teams
- Good documentation of modeling assumptions
Cons
- Requires clean, historical data to shine
- Not real-time — decisions come on a weekly cadence
- Not an MMP or install tracker
- Enterprise pricing and onboarding
When to Use Recast
Good fit if you need
- Bayesian MMM for statistically sound media attribution
- Marketing budget allocation using causal inference modeling
- Cross-channel performance insights without last-touch bias
Pricing
Price wrong?Recast Pricing
- Pricing Model
- custom
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Lock-in Assessment
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