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Rakuten Pay

Rakutens wallet and in-app payment API — used by 90M Rakuten members, integrates with Rakuten Points.

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JP Est. 2014 Active Payment Gateway / PSP

Our Verdict

Valuable for Japanese merchants leveraging Rakuten loyalty, but PayPay edges it on raw reach now.

Pros

  • Access to 90M+ Rakuten members
  • Integrates with Rakuten Points loyalty
  • In-app and web payment support
  • Strong Japanese consumer trust

Cons

  • Japan-only
  • Integration often via PSP bridge
  • Docs partly Japanese-first
  • Less dominant than PayPay today
Best for: Japanese merchants targeting the Rakuten ecosystem and points-using customers Not for: Merchants outside Japan or prioritizing maximum wallet reach over loyalty

When to Use Rakuten Pay

Good fit if you need

  • In-app Rakuten Pay integration for 90M Rakuten ecosystem users
  • Points-based loyalty payment for Japanese commerce platforms
  • Recurring billing with Rakuten wallet for Japanese subscriptions

Rakuten Pay Pricing

Pricing Model
usage
Free Tier
No
Entry Price
Enterprise Available
No
Transparency Score

Beta — estimates may differ from actual pricing

1,000
1001K10K100K1M
10,000
1K10K100K1M10M

Estimated Monthly Cost

$25

Estimated Annual Cost

$300

Estimates are approximate and may not reflect current pricing. Always check the official pricing page.

Lock-in Assessment

High 2/5
Lock-in Score
2/5

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