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Protected Media

Mobile, display and CTV ad verification platform detecting ad fraud, invalid traffic, viewability issues and brand safety threats.

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IL Est. 2014 Active Mobile Attribution / MMP

Our Verdict

Practical verification vendor for buyers who find DV and IAS too heavy, though it is not attribution.

Pros

  • Combined IVT, viewability and brand safety in one
  • Covers CTV in addition to web and mobile
  • Practical dashboards for ad-ops teams
  • Pricing competitive versus DoubleVerify and IAS

Cons

  • Not an MMP, so attribution lives elsewhere
  • Smaller brand than Tier-1 verification vendors
  • MRC accreditation coverage narrower
  • Integration depth varies by partner
Best for: Mid-market advertisers needing IVT, viewability and brand safety without Tier-1 pricing. Not for: Teams expecting install attribution or MMP-style postbacks from this tool.

When to Use Protected Media

Good fit if you need

  • Detecting invalid traffic and ad fraud in mobile UA campaigns
  • Viewability measurement for in-app display advertising
  • Brand safety verification for CTV and mobile video inventory

Lock-in Assessment

High 2/5
Lock-in Score
2/5

Protected Media Pricing

Pricing Model
custom
Free Tier
No
Entry Price
Enterprise Available
No
Transparency Score

Beta — estimates may differ from actual pricing

1,000
1001K10K100K1M

Estimated Monthly Cost

$25

Estimated Annual Cost

$300

Estimates are approximate and may not reflect current pricing. Always check the official pricing page.

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