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Persona.ly

Mobile-first programmatic DSP with proprietary bidder and ML for transparent app UA and retargeting at scale.

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IL Est. 2014 Active Ad Monetization / Mediation

Our Verdict

Credible transparent alternative to black-box DSPs, but scale remains the constraint.

Pros

  • Proprietary bidder with log-level transparency
  • Strong on SKAN and privacy-safe UA
  • Handles both UA and retargeting

Cons

  • Smaller supply than Moloco or Liftoff
  • Self-serve features still maturing
  • Brand recognition limits enterprise trust
Best for: Mobile marketers wanting transparency and proprietary tech at mid-market scale. Not for: Top-10 advertisers needing maximum inventory density and brand-name enterprise DSPs.

When to Use Persona.ly

Good fit if you need

  • Transparent app user acquisition via ML bidding DSP
  • Retargeting lapsed users programmatically with first-party data
  • Scaling iOS and Android installs through proprietary bidder

Pricing

Price wrong?

Persona.ly Pricing

Pricing Model
custom
Free Tier
No
Entry Price
—
Enterprise Available
No
Transparency Score
—

Beta — estimates may differ from actual pricing

1,000
1001K10K100K1M

Estimated Monthly Cost

$25

Estimated Annual Cost

$300

Estimates are approximate and may not reflect current pricing. Always check the official pricing page.

Lock-in Assessment

High 2/5
Lock-in Score
2/5

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