Ortto
Ortto (formerly Autopilot) — customer journey platform with email, SMS, push, in-app messages, CDP, and analytics for SMB/mid-market.
Our Verdict
Solid all-in-one for SMBs wanting journeys without stitching ESP, CDP, and push separately.
Pros
- Journey builder is genuinely pleasant to use
- Bundled CDP plus analytics avoids tool sprawl
- Email, SMS, push, in-app under one roof
- Pricing reasonable for SMB and mid-market
Cons
- Rebrand from Autopilot confused long-time users
- Deliverability trails dedicated email ESPs
- Mobile push feels secondary to email workflows
- Reporting customization is limited
When to Use Ortto
Good fit if you need
- Triggering in-app messages based on CRM journey events
- Sending post-purchase email + SMS sequences from one platform
- Segmenting push notifications using built-in CDP data
- Building user lifecycle journeys with email, push, and in-app
Pricing
Price wrong?Ortto Pricing
- Pricing Model
- subscription
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Lock-in Assessment
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