OpenX
Programmatic ad exchange and SSP serving mobile, web, and CTV with high-scale real-time bidding infrastructure.
Our Verdict
Dependable commodity SSP to include in header bidding, but not a mobile-first specialist.
Pros
- Massive scale programmatic exchange
- Strong mobile, CTV and web coverage
- Reliable infrastructure and uptime
Cons
- Commodity SSP economics with thin margins
- Less app-specific feature investment
- Header bidding complexity for small pubs
When to Use OpenX
Good fit if you need
- Real-time bidding inventory monetization for mobile publishers
- Header bidding integration for CTV and web display inventory
- Premium programmatic demand for high-scale mobile app publishers
Pricing
Price wrong?OpenX Pricing
- Pricing Model
- custom
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Lock-in Assessment
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