NPAW (Nice People At Work)
NPAW — video and ad analytics with Youbora for broadcasters and OTT
Our Verdict
Premium video analytics for big OTT — worth it if ads fund your business, pointless if not.
Pros
- Deep video QoE and ad analytics (Youbora)
- Used by major OTT broadcasters (DAZN, Mediaset)
- Multi-player SDK coverage (10+ players)
- Ad insertion analytics rare in the space
- Custom dashboards and alerts
Cons
- Enterprise-only pricing
- Onboarding requires dedicated integration
- SDK size impacts mobile app weight
- UI feels legacy vs Mux Data
- Overkill for small publishers
Best for: OTT broadcasters tracking QoE and ad performance across many player SDKs.
Not for: Small publishers — Mux Data or Bitmovin Analytics is simpler.
When to Use NPAW (Nice People At Work)
Good fit if you need
- Video QoE and ad analytics with Youbora for OTT platforms
- Measuring rebuffering and bitrate quality for streaming apps
- Per-viewer engagement and session analytics for broadcasters
- Real-time video performance monitoring at broadcaster scale
- CDN performance comparison using playback analytics data
Pricing
Price wrong?NPAW (Nice People At Work) Pricing
- Pricing Model
- custom
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
1,000
1001K10K100K1M
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Lock-in Assessment
High 2/5
Lock-in Score 2/5
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