Northbeam
Northbeam — Multi-touch marketing attribution platform aggregating ad spend data for DTC e-commerce brands.
Our Verdict
Top-tier DTC attribution if your spend justifies the cost; overkill for brands under $1M/yr ad spend.
Pros
- DTC-focused multi-touch attribution model
- Aggregates Meta, Google, TikTok spend cleanly
- Incrementality testing built into platform
- Strong customer support for ecommerce ops
Cons
- Pricing aggressive, often $2-5k/month minimum
- iOS 14.5+ signal loss limits accuracy
- Overlap with Triple Whale makes choice unclear
- Attribution still a best-guess, not truth
Best for: DTC brands spending $100k+/month on paid ads
Not for: Small shops with modest ad budgets and simple funnels
When to Use Northbeam
Good fit if you need
- Multi-touch attribution for a DTC brand across paid channels
- Centralizing ad spend data from Meta, Google, and TikTok
- Marketing mix optimization using Northbeam attribution model
- Real-time ROAS tracking across channels for media buyers
- Cross-channel spend analysis replacing siloed ad dashboards
Lock-in Assessment
Medium 3/5
Lock-in Score 3/5
Pricing
Price wrong?Northbeam Pricing
- Pricing Model
- subscription
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
1,000
1001K10K100K1M
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Community Discussion
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