MSG91
Indian cloud communication API for SMS, email, WhatsApp, RCS and voice OTP with granular routing across 190+ countries.
Our Verdict
Underrated OTP and notification workhorse — especially sharp pricing for global OTP and WhatsApp.
Pros
- Broad channel mix — SMS, email, WhatsApp, RCS, voice OTP
- Granular routing across 190+ countries
- Affordable pricing for Indian and global OTP traffic
- Reasonable dashboards with delivery analytics
Cons
- UI and UX still feel India-SMB in places
- Docs inconsistent across products
- Support quality varies by region and plan
- Compliance documentation thinner than top EU/US CPaaS
When to Use MSG91
Good fit if you need
- Multi-channel OTP: SMS + WhatsApp + voice for India
- RCS messaging with rich media for Indian brands
- Global SMS routing across 190+ countries
- Email + SMS + voice unified communication API
- DLT-compliant bulk SMS for Indian enterprise compliance
Pricing
Price wrong?MSG91 Pricing
- Pricing Model
- usage
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Lock-in Assessment
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