Magnite
Independent SSP for programmatic mobile, web, CTV and audio advertising formed from Rubicon Project and Telaria.
Our Verdict
Tier-1 independent SSP, best for CTV and video pubs rather than pure mobile app focus.
Pros
- Largest independent SSP by scale
- Strong CTV and video capabilities
- Public company with financial transparency
Cons
- Mobile in-app is secondary focus vs CTV
- Enterprise sales process for small pubs
- Post-merger tech integration ongoing
When to Use Magnite
Good fit if you need
- Programmatic SSP for premium mobile, CTV, and web publisher monetization
- Header bidding infrastructure for large publishers via Prebid and SparkLyte
- CTV and streaming ad monetization via independent programmatic platform
- Private marketplace and guaranteed deal management for premium publishers
Pricing
Price wrong?Magnite Pricing
- Pricing Model
- custom
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Lock-in Assessment
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