itch.io
Open marketplace and publishing platform for indie games. Developer-friendly with flexible pricing, bundle support, HTML5 embedding, and 0-100% revenue share at the devs choice.
Our Verdict
The heart of indie and jam culture, but treat it as marketing and community, not your main revenue channel.
Pros
- Developer-set revenue share starting at 0%
- HTML5 embedding lets devs host and sell web games
- Jam infrastructure is the de facto standard
- No gatekeeping, anyone can publish anything
Cons
- Discovery is weak compared to Steam
- Audience skews hobby and jam, not premium buyers
- Sales volumes much lower than Steam for same price
- Payouts via PayPal and Stripe, no true wallet system
When to Use itch.io
Good fit if you need
- Indie game published with pay-what-you-want pricing model
- Game jam submission uploaded and playable in browser
- HTML5 demo embedded on itch.io page for viral sharing
- Early-access beta distributed to community backers for free
- Revenue-share set to 100% for developer-owned game sales
Pricing
Price wrong?itch.io Pricing
- Pricing Model
- free
- Free Tier
- Yes
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Lock-in Assessment
🔄 Thinking about migrating off itch.io?
Get an AI-drafted migration plan + a copy-paste email to itch.io support requesting a data export. Pick where you're moving to and tell us your context.
Looking for alternatives to itch.io?
Answer 4 quick questions — get an AI-ranked shortlist of tools that match your stack and requirements.
Open AI Tool FinderCommunity Discussion
Comments powered by Giscus (GitHub Discussions). You need a GitHub account to comment.