Innovid
Independent global measurement and attribution platform for converged TV, CTV, OTT and digital after acquiring TVSquared.
Our Verdict
Legitimate converged-TV measurement option, but overscoped for standard mobile app UA teams.
Pros
- Independent measurement across CTV, OTT and digital
- TVSquared acquisition strengthens attribution depth
- Strong creative serving footprint
- Publicly recognized currency partner
Cons
- Enterprise-only buying motion
- Less relevant to non-video app marketers
- Measurement and creative under one roof can feel conflicted
- Implementation complexity across platforms
When to Use Innovid
Good fit if you need
- CTV and OTT attribution across linear TV, streaming, and digital for advertisers
- Independent measurement of converged TV campaign reach and frequency
- TVSquared integration for linear TV ad attribution tied to digital outcomes
- Cross-screen TV-to-digital performance reporting for brand advertisers
Pricing
Price wrong?Innovid Pricing
- Pricing Model
- custom
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Lock-in Assessment
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