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Immersal

Visual positioning system (VPS) and spatial mapping SDK for centimeter-accurate device localization in large indoor and outdoor AR scenes.

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FI Est. 2015 Active Maps / Geolocation / Routing

Our Verdict

Strong VPS pick for venue-scale AR; ARCore Geospatial is catching up for outdoor use cases.

Pros

  • Centimeter-accurate AR positioning outdoors
  • Handles large-scale indoor venue localization
  • Acquired by Hexagon, backed by capital
  • Works where GPS fails indoors

Cons

  • Requires pre-scanning venues before deployment
  • Pricing opaque, enterprise sales motion
  • Competes with Google ARCore Geospatial API
  • Niche market limits community resources
Best for: Enterprise AR projects at specific venues requiring pre-mapping Not for: Consumer AR apps needing global outdoor coverage

When to Use Immersal

Good fit if you need

  • Centimeter-accurate device positioning inside buildings
  • AR wayfinding in shopping malls, airports, and venues
  • Visual positioning system for industrial AR inspection apps
  • Mapping and localizing spaces for persistent AR content
  • Unity SDK for world-locked augmented reality experiences

Immersal Pricing

Pricing Model
freemium
Free Tier
Yes
Entry Price
β€”
Enterprise Available
No
Transparency Score
β€”

Beta β€” estimates may differ from actual pricing

1,000
1001K10K100K1M

Estimated Monthly Cost

$25

Estimated Annual Cost

$300

Estimates are approximate and may not reflect current pricing. Always check the official pricing page.

Lock-in Assessment

Medium 3/5
Lock-in Score
3/5

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Community Discussion

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