HooYu
HooYu combines ID document verification, face-match biometrics, database checks and digital footprint analysis into a customer onboarding journey used by banks, gaming operators and fintechs.
Our Verdict
UK-centric onboarding journey tool now under Mitek, solid locally but check the roadmap before buying.
Pros
- Blends document, biometric and database checks
- Digital footprint signals add passive verification
- Used by UK banks and gaming operators
- Configurable journey suits regulated verticals
Cons
- UK-centric data sources limit global usefulness
- Mitek acquisition has created product overlap
- SDK and docs feel less modern than newer rivals
- Digital footprint data raises privacy concerns
When to Use HooYu
Good fit if you need
- ID document and face match for gaming operator KYC (UKGC)
- Digital footprint analysis for enhanced due diligence
- Bank KYC onboarding with database and document fusion
- Biometric verification for PSD2 SCA re-authentication
- Customer identity journey builder for regulated industries
Pricing
Price wrong?HooYu Pricing
- Pricing Model
- custom
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Lock-in Assessment
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