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HOKO

Mobile deep linking platform with smart links, deferred deep links and attribution dashboard for app marketers.

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GB Est. 2014 Active Mobile Attribution / MMP

Our Verdict

Useful deep-link and attribution bundle for small app teams, but Branch remains the safer default at scale.

Pros

  • Deep linking and deferred links built for app marketers
  • Attribution dashboard bundled with smart links
  • Developer-friendly setup and SDKs
  • Pricing approachable for smaller teams

Cons

  • Smaller ecosystem than Branch or AppsFlyer OneLink
  • Fewer partner integrations for paid media
  • SKAN tooling less mature than Tier-1 MMPs
  • Product cadence and roadmap less transparent
Best for: Small and mid-size app teams needing deep linking plus light attribution in one tool. Not for: Enterprise apps needing the largest integration catalog and SLA guarantees.

When to Use HOKO

Good fit if you need

  • Deferred deep link attribution for app install campaigns from web
  • Smart link routing to App Store, Google Play, or web based on device
  • App-to-web and web-to-app deep link flows for re-engagement campaigns
  • Attribution dashboard linking deep link clicks to post-install conversions

Lock-in Assessment

Medium 3/5
Lock-in Score
3/5

HOKO Pricing

Pricing Model
freemium
Free Tier
Yes
Entry Price
Enterprise Available
No
Transparency Score

Beta — estimates may differ from actual pricing

1,000
1001K10K100K1M

Estimated Monthly Cost

$25

Estimated Annual Cost

$300

Estimates are approximate and may not reflect current pricing. Always check the official pricing page.

Community Discussion

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