Gupshup
Gupshup — Conversational messaging API platform for WhatsApp, SMS, RCS, and other chat channels.
Our Verdict
Heavyweight conversational CPaaS for emerging markets — powerful if you can navigate the product surface.
Pros
- Deep WhatsApp BSP capabilities at enterprise scale
- Covers SMS, RCS, voice and chatbots in one
- Good coverage in India, SEA, LatAm, Africa
- Prebuilt bot builder and conversation tooling
Cons
- Console feels sprawling after many acquisitions
- Pricing often requires sales negotiation
- Support quality varies noticeably by region
- Platform polish trails Twilio/Infobip in parts
Best for: Enterprises rolling WhatsApp and omnichannel across India, SEA, LatAm
Not for: Small teams wanting a single clean API and predictable self-serve pricing
When to Use Gupshup
Good fit if you need
- WhatsApp chatbot for customer service automation
- RCS messaging upgrade path from SMS for enterprises
- Multi-channel messaging API: WhatsApp + SMS + chat
- Conversational commerce flow on WhatsApp for retail
- OTP delivery via WhatsApp as SMS fallback
Lock-in Assessment
Medium 3/5
Lock-in Score 3/5
Pricing
Price wrong?Gupshup Pricing
- Pricing Model
- usage
- Free Tier
- Yes
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
1,000
1001K10K100K1M
10,000
1K10K100K1M10M
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Community Discussion
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