Fospha
Full-funnel Bayesian media mix model delivering daily ad-level measurement for DTC, Amazon and mobile commerce brands.
Our Verdict
Solid managed MMM for DTC brands needing daily decisions, but does not replace an MMP for mobile apps.
Pros
- Daily, ad-level Bayesian MMM output
- Good fit for DTC and Amazon ecosystems
- Actionable mix recommendations, not just reports
- Onboarding structured for marketing teams, not data scientists
Cons
- MMM, not deterministic install attribution
- Requires enough spend to produce useful signal
- Pricing aimed at mid-market and up
- Less transparent modeling than open-source alternatives
When to Use Fospha
Good fit if you need
- Daily Bayesian MMM for DTC brands optimizing channel budget allocation
- Amazon and mobile commerce attribution with full-funnel media measurement
- Measuring true incremental ROAS across Meta, TikTok, and Google simultaneously
- Marketing mix modeling updated daily for rapid budget reallocation decisions
Pricing
Price wrong?Fospha Pricing
- Pricing Model
- custom
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Lock-in Assessment
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