Equativ
Independent ad platform (formerly Smart AdServer) offering SSP, DSP and SDK for mobile in-app monetization.
Our Verdict
Strong EU-independent stack for publishers wary of Google, but mobile feels secondary to web.
Pros
- Full SSP plus DSP plus video stack
- European independent alternative to Google
- Mature Smart AdServer heritage
Cons
- Rebrand from Smart AdServer still confusing
- Mobile SDK less polished than web offering
- Enterprise sales cycle is slow
When to Use Equativ
Good fit if you need
- SSP + DSP + SDK for independent mobile and web ad monetization
- In-app mobile ad serving with transparent programmatic demand access
- CTV and video monetization through independent programmatic platform
- Direct deal and programmatic hybrid monetization for premium publishers
Pricing
Price wrong?Equativ Pricing
- Pricing Model
- custom
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Lock-in Assessment
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