EDO
TV outcomes measurement platform using Vertical AI to link linear and streaming ads to consumer engagement and app-store behavior.
Our Verdict
Strong niche tool connecting TV spend to app behavior, but not a replacement for an MMP or MMM.
Pros
- Links TV ads to app store and search behavior
- Vertical AI tuned specifically to TV outcomes
- Covers linear plus streaming in one view
- Useful for connecting brand TV spend to mobile KPIs
Cons
- Focused on TV outcomes, not app UA fundamentals
- Enterprise sales cycle and pricing
- Limited value if TV is not a channel
- Narrow methodology compared with full MMM
When to Use EDO
Good fit if you need
- TV ad attribution linking linear/streaming spots to App Store install spikes
- Measuring engagement lift from TV campaigns on 83M connected TVs
- Correlating CTV ad exposure with app download and in-app conversion events
- Cross-screen TV-to-mobile attribution for brand and performance advertisers
Pricing
Price wrong?EDO Pricing
- Pricing Model
- custom
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Lock-in Assessment
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