DoubleVerify
Media measurement and verification platform with Rockerbox multi-touch attribution for mobile and cross-channel.
Our Verdict
Heavy-duty verification plus MTA for big brands, but overkill and overpriced for scrappy mobile teams.
Pros
- Enterprise-grade viewability, brand safety and IVT
- Rockerbox adds multi-touch attribution coverage
- Wide integration across major DSPs and SSPs
- Publicly traded with mature compliance posture
Cons
- Pricing and contracts aimed at large advertisers
- MTA layer newer than core verification product
- Setup is heavy for small teams
- Dashboard UX feels enterprise-legacy
When to Use DoubleVerify
Good fit if you need
- Multi-touch attribution with media quality verification for cross-channel campaigns
- Rockerbox attribution integration for mobile and web ad performance reporting
- Brand safety and viewability measurement for mobile programmatic campaigns
- Ad fraud and invalid traffic filtering across display, video, and CTV
Pricing
Price wrong?DoubleVerify Pricing
- Pricing Model
- custom
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Lock-in Assessment
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