Criteo Mobile Apps
Criteos app advertising product providing install, engagement and retargeting campaigns with SDK for mobile apps.
Our Verdict
Strong pick for ecommerce apps already in Criteo's ecosystem, weaker for pure gaming UA.
Pros
- Massive retail-commerce advertiser demand
- Strong retargeting pedigree from web
- Global sales team with enterprise support
Cons
- In-app offering less mature than web DSP
- SDK can be heavy for smaller apps
- Pricing favors enterprise ecommerce
When to Use Criteo Mobile Apps
Good fit if you need
- App install campaigns with Criteo's commerce data for e-commerce apps
- Retargeting high-value lapsed app users using purchase intent signals
- Engagement campaigns targeting users who viewed products but didn't buy
- Cross-device retargeting for retail and travel mobile apps
Pricing
Price wrong?Criteo Mobile Apps Pricing
- Pricing Model
- usage
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Lock-in Assessment
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