Conviva
Streaming and CTV attribution platform measuring audience engagement, ad performance and QoE across mobile video and OTT apps.
Our Verdict
Best-in-class for streaming QoE and ad measurement, but the wrong tool for standard app UA attribution.
Pros
- Deep QoE and engagement metrics for streaming video
- Strong OTT and CTV vantage point across publishers
- Real-time issue detection for live events
- Ad measurement tuned to video and streaming
Cons
- Overkill for non-video apps
- Enterprise-only pricing and onboarding
- Not a traditional install-attribution MMP
- Implementation complexity on multiple platforms
When to Use Conviva
Good fit if you need
- CTV and OTT ad performance measurement for streaming publisher monetization
- Audience engagement analytics for live and on-demand mobile video apps
- QoE monitoring to correlate video playback quality with ad revenue impact
- Cross-screen attribution for streaming platform ad campaigns
Pricing
Price wrong?Conviva Pricing
- Pricing Model
- custom
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Lock-in Assessment
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