Cometly
Ad attribution platform for DTC/e-commerce with server-side tracking and conversion sync to Meta and Google.
Our Verdict
Useful server-side attribution for DTC web brands, but miscategorized as a mobile attribution platform.
Pros
- Server-side tracking with Meta and Google conversion APIs
- Designed for DTC and e-commerce funnel attribution
- Quick Shopify and common-stack integrations
- Dashboards tuned for ad-level ROAS
Cons
- Not a mobile app MMP despite the category
- Limited channel coverage beyond Meta and Google
- Smaller vendor with less operational history
- Attribution methodology leans click-based
When to Use Cometly
Good fit if you need
- Server-side conversion tracking to recover signal lost from iOS ATT
- Meta and Google Ads CAPI sync for DTC e-commerce attribution
- First-party purchase event tracking bypassing browser-based cookie loss
- Attribution reporting for ad campaigns with accurate ROAS calculation
Pricing
Price wrong?Cometly Pricing
- Pricing Model
- subscription
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Lock-in Assessment
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