Clay
Go-to-market platform combining data enrichment from 150+ providers with Claygent AI research and workflow automation.
Our Verdict
The dominant GTM data platform if you have an ops person; wasted seat without one.
Pros
- 150+ enrichment sources in one waterfall
- Claygent automates web research at scale
- Credit system lets you pay only for hits
- Replaces dozens of scraping and enrichment tools
Cons
- Steep learning curve, requires ops expertise
- Credit costs spiral fast on large lists
- Not a sender - needs Outreach/Smartlead downstream
- Templates change often, breaking existing flows
When to Use Clay
Good fit if you need
- Enriching prospect lists from 150+ data sources at once
- AI Claygent researching company context before outreach
- Building a custom ICP list with intent and technographic data
- Automating GTM workflows triggered by CRM data changes
- Data-enriched outbound sequences with personalized snippets
Pricing
Price wrong?Clay Pricing
- Pricing Model
- subscription
- Free Tier
- Yes
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Lock-in Assessment
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