Bigabid
Mobile DSP for programmatic user acquisition and retargeting with algorithmic bidding and real-time data analysis.
Our Verdict
Functional mobile DSP with decent ML, but nothing here breaks out vs the crowded tier-2 pack.
Pros
- Real-time bidding with algorithmic optimization
- Handles both UA and retargeting in one DSP
- Decent SKAN measurement support
Cons
- Dashboard UX is clunky for campaign setup
- Smaller supply footprint than Moloco
- Creative tools are minimal
Best for: Mid-size apps running both acquisition and retargeting under one contract.
Not for: Publishers needing top-tier scale or best-in-class creative automation.
When to Use Bigabid
Good fit if you need
- Algorithmic CPI bidding for mobile game user acquisition at scale
- Retargeting dormant app users with real-time behavioral data bidding
- Programmatic mobile UA with transparency into bid-level performance
- Scaling Android UA via programmatic DSP with real-time optimization
Lock-in Assessment
High 2/5
Lock-in Score 2/5
Pricing
Price wrong?Bigabid Pricing
- Pricing Model
- custom
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
1,000
1001K10K100K1M
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Community Discussion
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