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Apptentive

Apptentive — mobile customer engagement platform focused on in-app surveys, ratings prompts, and message center (now Alchemer Mobile).

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Our Verdict

Solid mobile feedback tool if ratings and in-app surveys are the core need, but narrow beyond that.

Pros

  • Strong in-app survey and ratings prompt targeting
  • Message Center gives two-way support channel
  • Sentiment tracking tied to app store reviews
  • Mobile-first SDK with solid iOS/Android parity

Cons

  • Rebrand to Alchemer Mobile caused doc fragmentation
  • Pricing is sales-gated with no public tiers
  • Focused narrowly on mobile — no web parity
  • Dashboards feel dated versus modern CDPs
Best for: Consumer mobile teams driving app store ratings and NPS at scale Not for: Web-first products or teams needing push orchestration and journeys

When to Use Apptentive

Good fit if you need

  • Triggering in-app review prompts at optimal moments for App Store ratings
  • Running NPS surveys within mobile apps tied to user behavior events
  • Collecting in-app feedback via message center for support deflection
  • Segmenting survey delivery by user lifecycle stage and engagement level

Lock-in Assessment

Medium 3/5
Lock-in Score
3/5

Apptentive Pricing

Pricing Model
custom
Free Tier
No
Entry Price
Enterprise Available
No
Transparency Score

Beta — estimates may differ from actual pricing

1,000
1001K10K100K1M

Estimated Monthly Cost

$25

Estimated Annual Cost

$300

Estimates are approximate and may not reflect current pricing. Always check the official pricing page.

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