Anura
Ad fraud detection platform identifying bots, malware, AI-assisted fraud and human fraud across web and mobile traffic.
Our Verdict
Purpose-built fraud detector with deep signal coverage, but it is a complement to an MMP, not a replacement.
Pros
- Detects bots, malware and human click farms in one tool
- Strong track record with affiliate and lead-gen fraud
- Actionable flagging with detailed fraud reason codes
- Covers web, mobile and CTV in a single console
Cons
- Not a full MMP, attribution still needs another vendor
- Pricing gated behind sales calls
- Integration requires tagging across all ad endpoints
- Newer AI-fraud detection still maturing
Best for: Performance marketers fighting invalid traffic on affiliate, lead-gen or mobile UA.
Not for: Teams that want attribution and fraud in one unified MMP contract.
When to Use Anura
Good fit if you need
- Filtering bot and invalid traffic before paying CPI campaign invoices
- Detecting AI-assisted fraud in mobile ad attribution flows
- Protecting ad budgets from malware-driven click injection attacks
- Validating traffic quality for programmatic web and mobile campaigns
Lock-in Assessment
Medium 3/5
Lock-in Score 3/5
Pricing
Price wrong?Anura Pricing
- Pricing Model
- custom
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
1,000
1001K10K100K1M
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Community Discussion
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