AB180
AB180 — parent of Airbridge — operates Mobile Attribution/MMP plus ad measurement APIs for the APAC market.
Our Verdict
Solid MMP choice if your users live in Korea, Japan or SEA, but weaker fit for a global-first app.
Pros
- Strong APAC coverage with Korean carrier integrations
- Airbridge MMP handles SKAN and deterministic attribution
- Local language support and regional ad network SDKs
- Fraud prevention built into the measurement stack
Cons
- Limited brand recognition outside Korea and Japan
- Docs and support lean toward APAC time zones
- Smaller partner network than AppsFlyer or Adjust
- Enterprise pricing with minimal transparency
Best for: APAC-focused app marketers needing local network coverage and Korean-language support.
Not for: US/EU-first apps that need large global partner catalogs and self-serve pricing.
When to Use AB180
Good fit if you need
- SKAdNetwork 4.0 conversion value mapping for iOS UA in APAC
- Multi-touch attribution for Android campaigns via Airbridge MMP
- Measuring incremental installs across Google Ads and Meta in Korea/Japan
- Deferred deep link attribution for app-install referral programs
Lock-in Assessment
Low 2/5
Lock-in Score 2/5
Pricing
Price wrong?AB180 Pricing
- Pricing Model
- custom
- Free Tier
- No
- Entry Price
- —
- Enterprise Available
- No
- Transparency Score
- —
Beta — estimates may differ from actual pricing
1,000
1001K10K100K1M
Estimated Monthly Cost
$25
Estimated Annual Cost
$300
Estimates are approximate and may not reflect current pricing. Always check the official pricing page.
Community Discussion
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