KYC / KYB / AML API

Prove vs Persona

The clearest split between Prove and Persona is how they charge: Prove uses custom enterprise pricing (no public tier), while Persona uses usage-based pricing at Pay per successful verification. Prove is Prove is a digital identity platform using phone-number intelligence, possession checks and Prove Pre-Fill to verify and authenticate users, cutting fraud and friction in onboarding for banks and fintechs; it fits best for US banks and fintechs using phone possession to reduce fraud and autofill KYC fields. Persona is Modular identity verification platform combining KYC, KYB, document checks, and custom rule-based decisioning; it fits best for Fintech, Marketplace. Pick Prove when the job maps to phone-number intelligence for frictionless kyc onboarding; pick Persona when it maps to fintech requiring identity verification. Prove is not for global or privacy-minimal products that cannot rely on us carrier data for verification. Persona is not for consumer apps without regulatory requirements. Honest trade-offs: Prove is weak for us-centric, weaker outside north america, and Persona is weak for consumer apps without regulatory requirements — match to your real scenario.